Q2 2022 Pet Industry Trends Report

Featured , Retail

In the second edition of NielsenIQ’s Quarterly Pet Industry Trends Report, we immersed ourselves into pet inflation trends and its impact on pet consumer behavior to answer a critical question — how are pet consumers reacting to increasing prices and inflation?

An inside look at pet industry trends

Consumers spent $60 billion on pet care in 2021, an increase of nearly 15.7% compared to the previous year. An influx of new pet owners during the pandemic, coupled with record inflation rates in 2022, has increased pet product demand and prices. With continued rising costs, you need to know what consumers are prioritizing while financially constrained.

These insights can help pet care brands make better pricing, promotion, and marketing decisions to maximize their sales and maintain share in an uncertain retail landscape.

In this report you’ll find:

The Impact of pet inflation trends on pricing
Share of U.S. total sales in-store vs online

A new finding in pet health and wellness trends due to the impact of inflation

Discover the marketplace views and data that can help pet care brands understand the latest consumer purchase trends in our new Q2 2022 Pet Trends Report.