Eighty-one percent of shoppers say transparency is important or extremely important to them both online and in-store. The latest research report from NielsenIQ and FMI – The Food Industry Association, examines shopper behaviors and attitudes towards transparency across the omnichannel landscape. Download the report to learn more about how shoppers’ attitudes and behaviors around transparency are evolving, and how their perspective on transparency, likes and dislikes about buying experiences are different when shopping online versus in physical stores.