After the turbulent times of COVID-19 pandemic, 2022 was nowhere the year of settling down – bringing high inflation and increasing costs of operating on the market.

Despite the challenges, the pursuit of growth through innovations continues with manufacturers finding their way by addressing unmet consumer needs, leveraging trends, reinvigorating traditional categories or embracing power of influencers.

Building on the NielsenIQ knowledge, the Breakthrough Innovation Poland Report analyzes new products and showcases the best innovations launched in 2022 in the Polish market, uncovering the source of their success.

Please note that this is a Polish-language report.