The race is on: Most CPG companies are actively seeking a clearer, more complete picture of the consumer experience with omnichannel intelligence
In today’s CPG market, leaders can’t afford to miss new opportunities for growth because of old tools and methods of measurement. To understand how CPG leaders are evolving their use of technology and to improve consumer experiences (CX) and overall business performance, NIQ commissioned Forrester Consulting for a new report. Forrester surveyed 202 omnichannel leaders in North America in retail, CPG, and financial services industries and found that most companies struggle to capture and make sense of consumer behavior insights across online and in-store channels.
The near unanimous solution: investments in omnichannel intelligence. Request the full report to see how omnichannel intelligence solutions — and the lack there of — impact your competition, mitigate the challenges of market fragmentation, improve the customer experience, and drive results.
Webinar: Omnichannel Intelligence for the Win: New Research Identifies Untapped Growth Opportunities
Adweek hosts guest speaker Tina Moffett, principal analyst at Forrester, and Justin Belgiano, SVP of NIQ. Hear the experts discuss findings from Forrester’s latest report, address common omnichannel challenges and how brands and retailers can leverage data-driven intelligence to drive winning strategies for years to come.
Most companies lack a clear, complete picture of the consumer experience — only 24% of survey respondents are tracking both e-commerce and brick-and-mortar behavior
95% of respondents say their companies use 6 or more data sources to obtain an omnichannel measurement
Companies with omnichannel intelligence tools in place have a better understanding of the full CX (56% vs 33%) and their own marketplace performance
These omnichannel solutions enable better omnichannel insights strategies and roadmaps (65% vs 33%) and improve messaging, marketing, and customer loyalty
Leaders understand the value that data and technology brings to business strategies — 99% percent plan to invest in omnichannel intelligence to drive business results
Businesses with omnichannel solutions in place have already seen results: more consistent customer experiences (61%), improved ability to create long-term, data-driven strategies (47%), and improved customer loyalty (36%)
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