GfK’s Map of the Month for September shows the growth rate of premium brands in consumer technology and durables in 25 European countries.

Greece recorded the highest growth rate among the countries considered: in the first quarter of 2023, sales figures in the premium segment were 38.0% higher than just one year earlier. Romania (34.9 percent) and Poland (31.6 percent) followed in second and third place. By contrast, the biggest decline in premium brands was in Sweden: sales there fell by 15.8 percent in the first quarter of 2023 compared with the first quarter of 2022.

Download the map in high-resolution JPG format…

More results from GfK’s recently published European retail analysis and prognosis can be accessed in our press release from June 29, 2023. You can download the complete study “European retail in 2022 und 2023” free of charge here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.