The PubTrack service is a pioneering new tool that combines CGA’s Outlet Index with insights from around 10,000 demographically representative consumers to provide definitive measures of the levels of recommendation, revisit, satisfaction and much more.
Perceptions and behaviours across the entire pub landscape can be analysed with total flexibility, offering a unique opportunity for operators to analyse their consumers, their competitors and the wider pub universe.
Segmented analysis and profiling of Pubs across GB can be performed to identify where opportunities lie for suppliers, where their brands should be distributed and how to tailor their strategy within differing types of Pubs.
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