About the study

GfK commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the benefits, costs, and risks associated with an investment in gfknewron  — GfK’s market, consumer and brand intelligence platform.

For the purpose of this 2022 study, Forrester Consulting interviewed five business leaders with experience in using gfknewron, aggregated the findings and combined the results into a single composite organization. The study’s results clearly show how the platform can help brands bolster fast decision-making, improve efficiency and drive revenue growth while experiencing 345% ROI.

The Total Economic Impact^TM Framework Explained

Learn how Forrester evaluated the impact gfknewron can have on your organization. Varun Sedov, VP Principal Consultant at Forrester, shares an overview of the TEI^TM multi-step approach and key findings.

What gfknewron clients say

“gfknewron is a game changer for us. It allowed us to identify weak areas in each category, help shape our media campaigns, and improve brand equity in record time.”

General manager, market and shopper insights, domestic appliances

“We use gfknewron’s always-on market insights extensively to track promotion success, check competitor performance, and monitor consumer buying trends; extremely impressive.”

Team leader for customer and market insights, domestic appliances

“gfknewron provides a single connected view across all our channels allowing us to very quickly assess performance and fine-tune our pricing strategy.”

Team leader for customer and market insights, domestic appliances