Growing Amidst ‘The Big Squeeze’
With pressures felt from multiple angles, consumers are pivoting around emerging challenges to get by. These maneuvers create green shoots of opportunity that companies can harness the weather to weather the storms ahead.
Although there is an expectation that the challenging consumer environment will persist, pockets of growth have emerged across the last few years that highlight winning strategies.
Contents:
- Meet your new Australian Consumer
- The consumer divide
- Essentials remain strongly positioned within consumers
- Continue to innovate and play online
- Recommendation and implications
Download the Report Now and discover actionable insights to navigate the changing consumer landscape, uncover growth opportunities, and win in the Australian market.
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