Decoding GenZs & New India


Decoding GenZs & New India

GenZ: Shaping India’s future

With over 100 million GenZ consumers in India, this demographic holds significant sway over the country’s consumer landscape. As trailblazers of societal change, GenZ’s dreams, ambitions, and values shape the very fabric of our society, challenging traditional norms and reshaping the future. Introducing a powerful and insightful thought leadership report on GenZ and New India to unlock the insights that will drive your brand’s success in 2024 and beyond.

Top 5 surprising findings for GenZ’s habits

GenZ, born between 1996 and 2010, are quickly becoming an important consumer market. It’s important for businesses to understand their psyche, values and attitude to expand growth potential with a cohort coming into its spending power.

In this report, we delve deeper into the core values that drive GenZ, exploring how these values influence their preferences and behaviours. From their deep sense of pride in the indigenous to their embrace of authenticity, inclusivity and sustainability, GenZ is redefining what it means to be a consumer in India today.

  • The Self Flourish Generation: GenZ embraces and celebrates themselves, leading to a rise in solo celebrations and newer occasions that can be tapped into.
  • Charting Their Own Course: GenZ believes in creating their own success stories and constantly seeks new goals.
  • Focused on Self-Growth & Discovery: GenZ prioritizes personal growth and skill development over financial achievements. This leads to investing in self-discovery, broadening one’s own horizon and looking up to influencers they follow.
  • Seeking Authentic Experiences: GenZ immerses in authentic and meaningful experiences seeking self-growth and purpose-led connections.
  • High sense of collective identity: GenZ takes pride in the growth story of India and wants to participate in it, which has led them to embrace values of diversity, agility, rootedness and authenticity.

Gen Z & New India

Discover how GenZ is reshaping consumer behavior in India. Explore the values driving their preferences in our latest report

Get an exclusive peek into the key GenZ insights

Access our free preview report to explore some key insights in areas mentioned below:

  1. Unique characteristics of GenZ and new opportunities for engagement and growth.
  2. Navigating content, influencers, and experiences to connect with GenZ.
  3. Core values and emotional investments for mindful consumption.
  4. Key themes that resonate with GenZ and understand how they align with different product categories.
  5. Analysing trends across 10 categories and implications for the future.

Get the Full View of GenZ consumers

Discover the complexities of GenZ preferences in the era of New India and explore the dynamic intersection of values, expectations, and brand affinity in today’s marketplace.

Request access to the full report and connect with our consultants to learn more.

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