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Report

Paving the Path Forward

Diverse Voices: Hispanic Consumer Report 2024

Report

Paving the Path Forward

Diverse Voices: Hispanic Consumer Report 2024


  • Read the latest NIQ Diverse Voices report to learn more about the wants, needs, and habits of the Hispanic consumer in the U.S.

Who is the Hispanic consumer?

Hispanic consumers are a dynamic, diverse, and growing population. They have formidable buying power–estimated at $2.4 trillion in 2024–and are projected to make up more than a quarter (28%) of the US population by 2060.

With more than a third (35%) of Hispanic consumers under the age of 21, there is significant opportunity for CPG firms to build relationships that become long-lasting loyalty in later (and higher-earning) stages of life.


Key factors for engaging this increasingly influential consumer group include:

  • Offering products at a variety of price points and clearly communicating value
  • Incorporating culturally relevant content, such as celebrating Hispanic heritage or acknowledging cultural holidays, in communications
  • Participating in community events and supporting local Hispanic causes
  • Engaging with Hispanic consumers in relevant digital spaces and through influencers
Explore more Diverse Voices reports
Explore more Diverse Voices reports

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A young Asian American consumer is sitting at home, using her credit card and phone/laptop to make an online shopping transaction.

Asian American Consumers in 2024

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Black Consumers Pioneer Possibilities

03

Hispanic consumers are a massive market force