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Report

Diverse Voices: Hispanic consumers are a massive market force

Report

Diverse Voices: Hispanic consumers are a massive market force


Download our latest Diverse Voices report to learn more about the wants, needs, and habits of Hispanic consumers in the US. 


Meeting the needs of Hispanic consumers

Hispanic consumers are the fastest-growing population in the U.S., quadrupling in size for the past 40 years. The Hispanic population is diverse, young at a median age of 30, and dynamic, with 71% multilingual. With this vast population comes significant buying power, estimated to reach $2.4T by 2024.  

Understanding this consumer group’s needs, wants, and habits is critical. Download the newest edition of our Diverse Voices report to learn: 

  • What the Hispanic shopper is buying. With spending from this consumer group outpacing market growth, there is an emphasis on high engagement within key categories — this is critical to understand for success.  
  • Hispanic shoppers’ purchase drivers and preferences. This is a diverse consumer group, meaning there is a strong cultural influence within the Hispanic community. Learn about the common drivers and key preferences for Hispanic consumers when they are shopping to experience an increased uplift in sales.   
  • Consumers in this group are brand loyal and seek authenticity. Learn about key markets or channels to know exactly where to meet your consumers and take a deep dive into how to develop strong relationships with Hispanic consumers to keep them coming back.  
Explore more Diverse Voices reports
Explore more Diverse Voices reports

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02

The evolving Hispanic consumer

03

The Asian-American consumer base