Diverse Voices: Hispanic consumers are a massive market force

Meeting the needs of Hispanic consumers

Hispanic consumers are the fastest-growing population in the U.S., quadrupling in size for the past 40 years. The Hispanic population is diverse, young at a median age of 30, and dynamic, with 71% multilingual. With this vast population comes significant buying power, estimated to reach $2.4T by 2024.  

Understanding this consumer group’s needs, wants, and habits is critical. Download the newest edition of our Diverse Voices report to learn: 

• What the Hispanic shopper is buying. With spending from this consumer group outpacing market growth, there is an emphasis on high engagement within key categories — this is critical to understand for success.  
• Hispanic shoppers’ purchase drivers and preferences. This is a diverse consumer group, meaning there is a strong cultural influence within the Hispanic community. Learn about the common drivers and key preferences for Hispanic consumers when they are shopping to experience an increased uplift in sales.   
• Consumers in this group are brand loyal and seek authenticity. Learn about key markets or channels to know exactly where to meet your consumers and take a deep dive into how to develop strong relationships with Hispanic consumers to keep them coming back.