Shoppers are navigating the marketplace with a vulnerable mindset – and this mindset will continue to impact buying habits in 2024.
In this free guide, we’ll share some of the most important insights you need to know to better connect with consumers amidst inflation and economic uncertainty.
This guide will explore:
- The polarization of consumer finances around the world
- The choices that essential and non-essential buyers are making
- SWOT analysis for essential categories, important but non-essential categories, and non-essential categories
- And more
Back to Essentials: Full Video
Navigating the ever-changing Canadian consumer landscape can be challenging, especially with the persistent pressure of inflation. As vulnerable demographics bear the brunt of these economic challenges, we have observed the emergence of various money-saving tactics.
This shift in consumer behaviour has varied implications across industries making it crucial to understand the extent of its impact.
