This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Germany.
This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this December 2023 issue, CGA surveyed 1,000 consumers (aged 18+) between 15th December – 5th January. These consumers were situated across all German regions and must typically visit On Premise venues at least once within a 3-month period.
This report spotlights topics such as health and moderation and Dry January, and consumer plans and behaviours in 2024.
Download the free report now.