January 2024
This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Germany.
This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this January 2024 issue, CGA surveyed 1,000 consumers (aged 18+) between 22nd-29th January. These consumers were situated across all German regions and must typically visit On Premise venues at least once within a 3-month period.
This report spotlights topics such as Dry January, Cost of living crisis (including VAT increase), and Karneval.
Download the free report now.
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