GfK’s Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2023.

The average retail purchasing power in Europe is 6,517 euros per capita. However, there are significant differences between the 25 analyzed European countries in terms of retail spending: At 12,067 euros per capita, Luxembourgers have the most money to spend in the retail sector, followed by the Swiss (11,617 euros) and the Danes (9,479 euros). Romania brings up the rear: People there spend 2,986 euros per capita in the retail sector.

Download the map in high-resolution JPG format…

GfK Retail Purchasing Power is available for 25 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on general purchasing power, purchasing power for retail product lines as well as inhabitants and households.

More results from GfK’s 2023 retail purchasing power study can be found in our recent press release from June 25, 2024.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.