FMCG growth is increasingly driven by smarter innovation, not more innovation. With 80% of brands experiencing declining sales also losing penetration, the challenge isn’t launching more products, it’s identifying and scaling the innovations that win new shoppers.
Join NIQ experts to explore how AI is transforming the innovation journey. From identifying unmet consumer needs and generating stronger ideas to optimizing products, forecasting performance and scaling winning innovations. We’ll also examine why trusted data remains the foundation of successful AI adoption and sustainable growth.
What will you learn?
- Consumers in the Age of AI: Understand how consumers are integrating AI into their daily lives, shopping journeys and product discovery processes, and what this means for brands.
- How AI is Accelerating Innovation and Growth: Learn how AI is helping FMCG companies identify opportunities faster, develop stronger concepts, optimize products, enhance forecasting and post-launch tracking.
- Trustworthy AI: Risk or Opportunity? Discover why high-quality, trusted data is essential for reliable AI outcomes, better decision-making and sustainable innovation success.
Webinar overview:
Date: August 27th | 11:00am CET
Presented by: Barbara Garcia, NIQ Strategic Analytics & Insights
