Decode the evolving retail landscape and store performance to forge retention and conversion
NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends.
Embrace Change
Keep pace with changing shopper and channel dynamics.
Understand
Understand the retail and channel ecosystem across markets, regions, or territories.
Measure
Measure store performance from a shopper perspective, uncovering motivations behind store choice.
Prepare
Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their store choice.
Optimize your retail strategy with NIQ Shopper Trends
Leveraging NIQ shopper currency data to extend accuracy and insight.
Single currency retail equity score for universal comparison across markets
10 year look back window of trended data, revealing gradual shifts for big opportunities
More insight for less budget through a syndicated solution
Channels & Countries covered:
Hypermarkets, Supermarkets, Discounters, Convenience stores, Personal care stores, Online stores (channels vary by market)
Latin America:
Brazil, Mexico
Western Europe:
Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Eastern Europe:
Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Rep., Estonia, Greece, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
Middle East & Africa:
Egypt, Morocco, Saudi Arabia, South Africa, UAE
Asia Pacific:
China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam
Male/Female, aged 18-65 years, either main grocery shoppers or influencers, have visited respective channel in past 4 weeks
Year of study: 2022-2023
Sample size: Market-specific, 600+
Data collection: Online or CAPI
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