Winning in Horeca in Belgium

Manufacturing

In the heart of Belgium, where culture, tradition, and innovation intersect, lies a vibrant on-premise market teeming with opportunities for those with a discerning eye and a strategic approach.
As the Belgian hospitality sector continues to flourish, understanding the latest consumer trends and behaviors is paramount for securing your position in this dynamic landscape.
Delve into key insights presented in Gondola Day 2024 by George Argyropoulos, Client Solutions Director – EMEA at CGA by NIQ.

Your Guide to Belgian BevAl

In this illuminating deck, you’ll discover insights into emerging trends, opportunities, and categories with high growth potential. For example:

High Engagement and Optimism: Belgian consumers love on-premise venues, with 39% visiting weekly. Their optimism for the future promises growth and innovation in 2024.
Diverse and Evolving Drink Preferences: Belgians enjoy wine (50%), soft drinks (46%), and beer (45%). The trend towards local and craft beers shows a preference for authenticity.
Influential Factors in Drink Selection: Bartender recommendations and online reviews significantly impact consumer choices.
Strategies for Success: Elevate bartender training, craft enticing menu descriptions, and manage online reviews proactively.

Unlocking Potential: Embrace emerging trends like NoLo drinks and craft beers.

Success in Belgium’s HoReCa market hinges on a nuanced understanding of consumer behavior, coupled with strategic initiatives that cater to evolving preferences. By weaving these insights into the fabric of your business strategy, you can embark on a journey towards sustained growth and prosperity in one of Europe’s most dynamic hospitality arenas.