Consider…

Tariffs are likely to impact most – if not all – material purchases
from cars and appliances to food and beverages.

Tariffs are already souring economic forecasts
as analysts and brands are facing stronger prospects of a recession and compromised business environment.

Tariffs may do substantial harm to foreign relations and institutional trust
which could have a long-term effect on consumer preferences and perceptions.
Ready for a deep dive into attitudes and changes in consumer behavior driven by tariffs?
The APAC Tariffs Sentiment and Impact Study builds on 500 to 1,000 consumer interviews in each of the 10 APAC markets, including Australia, Hong Kong, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.
The APAC Tariffs Sentiment & Impact report can help you:
- Understand how tariff-related price shifts are influencing consumer loyalty and category choices
- Identify which product segments may be most exposed to cost sensitivity
- Anticipate how your customers might respond to pricing changes—before they happen
- Inform cross-functional decisions across marketing, procurement, and strategy