The NIQ BASES Breakthrough Innovation Poland 2025 Report recognizes 25 Winners and 10 Wavemakers from the FMCG sector, highlighting product launches that have achieved lasting success and set new standards in their categories.
This year’s report showcases the Winners that have made a significant impact on Poland’s retail market, demonstrating resilience, creativity, and a strong response to evolving consumer needs. The Wavemakers stand out for their potential to shape future trends, representing emerging innovations with the power to influence the market.
The report identifies six major trends driving winning innovations in Poland:
- Smart and Healthy Living
- Feel-Good Indulgence
- Effortless Living
- Beyond the Core
- Tailored Impact and Influence
- Smart Science Solutions
These trends reflect a Polish consumer who is open to experimentation, increasingly values quality and healthy choices, and is willing to pay more for products that save time, offer convenience, and deliver real benefits. Brands that succeed are those that respond swiftly to evolving needs, differentiate through unique propositions, and invest in broad, multi-faceted marketing and distribution strategies.
The Breakthrough Innovation Poland 2025 Report serves as both a celebration of success and a source of inspiration for brands and retailers aiming to thrive in a dynamic market. By highlighting the stories behind the winners and wavemakers, it provides a roadmap for how consumer-centric innovation can drive growth and transform the retail landscape in Poland for years to come.
Download list of winners and wavemakers here
Want to read full report? Reach out to our Experts:
Marek Rudek: Marek.x.Rudek@nielseniq.com
or Karolina Flaht-Soroka: Karolina.Flaht-Soroka@nielseniq.com
