Consumer visits to the On-Premise are trending earlier in the day, prompting many operators to adjust their trading hours in response to perceived shifts in demand.
But not all audiences follow the same pattern—Gen Z, for example, bucks the trend entirely.
So how do you identify the right daypart opportunities for your brand—and support operators in understanding the wider opportunities playing out beyond the walls of their own venues?
With granular insights into daypart sales—by brand and by category—you can unlock your brand’s full potential and make sharper strategic decisions to win.
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Rachel Weller, Commercial Leader UK & Ireland, said: “Shifts in dayparts are creating significant changes in the on premise. They are creating challenges in some categories, periods and occasions—but bring exciting opportunities too. At a time when footfall and consumption levels are being squeezed, operators and suppliers need a clear understanding of these new dynamics to identify where and when brands play best. These new analytics are the springboard for informed, data-driven decisions that create compelling strategies, sales stories and activations.”
Get the clarity you need to drive ROI
From refining promotional timing to evaluating the impact of key events, Daypart Analytics gives the data you need to know how to win. Get in touch to find out more.
