Executive News Brief Germany: Quarterly FMCG Update

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Innovation sales are vital to growth. Companies that can grow innovation sales are twice as likely to increase overall sales. Yet, many companies struggle with improving innovation sales.

In the course of a year, only 7% of companies grew their innovation sales. Even more surprisingly, just 50% of launched innovations grew in their second year.

To find out why so many organizations struggle with innovation growth, NIQ reviewed thousands of innovation product launches. Our research shows that incremental growth is driven by adherence to fundamental innovation principles rather than speed to market.

NielsenIQ – For your strategic advantage in Germany

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Executive News Brief Germany: Quarterly FMCG Update

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NielsenIQ – For your strategic advantage in Germany

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