Unlock actionable insights and stay ahead in a competitive market
India’s Fast Moving Consumer Goods (FMCG) and Tech & Durables (T&D) market value stands at $150 Billion, and organized trade is driving growth across categories. With smaller cities becoming growth engines, the power of modern trade in influencing in-store and online behavior is more evident than ever. In fact, 41% of shoppers discover products online but purchase in-store.
Modern trade is bridging online discovery and offline purchase. Learn five strategies to win across India’s evolving retail formats. Our Five Must Do’s To Ride Modern Trade Momentum report offers a deep dive into urban shopper behavior, channel convergence, and what brands must do to win in premium-plus categories, where nearly 40% of FMCG and 30% of T&D sales come through modern trade.
Inside the Report
- Where modern trade is growing—and why
- Shopper expectations vs. brand experience
- Media’s role in the path to purchase
- Pricing, pack strategy, and assortment trends
- How to reach Middle India and the 8,000 towns & 600,000 villages that are fueling growth
Find your next growth opportunity
Explore how modern trade remains vital for driving growth across the FMCG and T&D industries. Discover strategies to stay ahead in this competitive landscape.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
