South Korea’s On Premise sector is undergoing a major transformation. Once dominated by high-proof spirits and traditional drinking rituals, today’s venues are increasingly shaped by wellness trends, quality-driven consumption, and evolving social behaviours.

In this exclusive report, Jaepil Sohn, NIQ’s Client Solutions Director, draws on insights from NIQ’s Beverage Alcohol solutions, to provide a data-driven view into one of Asia-Pacific’s most exciting – and fast-changing – beverage markets.

From shifting consumer priorities to the rise of low- and no-alcohol options, this report uncovers the top trends shaping South Korea’s drinking culture in 2024 and beyond. Whether you’re a global supplier, a local operator, or an emerging beverage brand, this report will help you better understand how to connect with South Korea’s evolving On Premise consumer.

Download this report to:

+ Understand how changing preferences—from premiumization to wellness—are reshaping what, how, and where consumers drink, and what that means for your brand.

+ Discover which venue types and consumption moments are driving the most engagement and how to tailor your portfolio and messaging accordingly.

+ Navigate economic headwinds and category shifts with the tools to future-proof your beverage strategy.

Download the free report today!