India: The Next Consumption Superpower
47 million new consumers. One unstoppable growth story.
India is set to lead global consumption growth. In 2025, only 17 countries will add at least 1 million new consumers to their markets—India alone will add 47 million (Source: World Data Lab).
This surge is being driven not just by metros, but by the emergence of Middle India—with over 8,000 towns and 600,000 villages offering untapped potential for brand expansion.
But growth comes with complexity. From geopolitical shifts and trade dynamics to climate volatility and a rapidly digitizing consumer base, the path to growth is layered with uncertainty. While interim disruptions persist, the bigger picture signals sustained momentum—if brands know where to look and how to act.
At NIQ, we help you cut through the noise. Our Thought Leadership reports, available for purchase, provide a clear, data-backed comprehensive view of the evolving Indian consumer—where they shop, what influences their choices, and how those choices are shifting in real time.
Whether you’re navigating rural opportunity, digital acceleration, or premiumization trends, NIQ gives you the Full View™ to anticipate demand, optimize your strategies, and invest where it matters most.
Are your strategies aligned with where India is headed?
Explore our Thought Leadership reports today.
Market Insights
Quarter by Numbers
(QBN Report)
Published quarterly, the report offers a comprehensive view of the global market landscape—covering 69 markets across 5 regions. It spotlights regional shifts, emerging patterns, and the latest consumer insights, helping businesses stay ahead of the curve.
NIQ Retail Pulse
An annual syndicated survey-based report that leverages over a decade of trended data to deliver in-depth insights into the evolving retail landscape, store equity and shopper trends. Decode evolving shopper behavior and store performance to forge retention and conversion.
Five Must-Do’s to Ride Modern Trade Momentum
Discover how manufacturers and retailers can engage urban shoppers—41% of whom find products online but make their purchases in-store. Explore how Modern Trade remains vital for driving growth across FMCG and Tech & Durables, and discover strategies to stay ahead in this competitive landscape.
India’s Premium Leap & Rise of Luxury
NIQ unveils how high consumer focus takes Premium to a new high in FMCG and Tech & Durables. Explore the key themes and insights driving premiumization trends in India.
NIQ FMCG Quarterly Snapshot
This report offers a concise view of India’s FMCG performance, with analysis across key categories, retail channels, and population strata. Ideal for brands and retailers, this report helps you stay informed, uncover quarterly themes, and adapt strategies with agility—ensuring you never miss the pulse of the FMCG landscape.
Snacking Habits: From Mindless to Mindful?
Uncover the trends shaping the future of snacking and leverage them to drive your brand’s success. Gain insights into how your brand can align its strategies to meet the needs of today’s health-conscious Indian consumer.
Emerging Trends in Online Festive Categories
NIQ unveils the growing salience of the online channel during the festive season. The report highlights the key trends & insights driving Online channel growth across metros.
Village Hit List: Optimizing Reach in Hinterland
Unlock the Potential of Rural India with NIQ’s Village Hit List. While Rural India is promising Pop Strata, it is also challenging, driven by tremendous heterogeneity. With NIQ, evaluate priority states for rural expansion and power your GTM strategy now!
Urban Hit List: Next Avenues of Urban Growth Centers
Get granular insights at the town level—including number of households, population, FMCG sales, and store presence—to help prioritize your next market expansion. With state-wise rank ordering, Urban Hit List is your go-to tool for smarter urban targeting and strategic decision-making.
Beauty
The Digital Makeover: E-Beauty Trends in India
NIQ showcases the growing significance of India’s online channel for beauty industry. The report highlights the evolution of Luxe beauty in the digital landscape.
Gen Z and Male Grooming
Gen Z is fluid, dynamic, looking for personalization, and more. Explore what it means for the Beauty & Grooming industry in India and decode the rise of Gen Z male beauty in India with this report.
Beauty Buzz
Evolving Suncare market in India
The transformation of sunscreen into a high-growth, high-potential category presents a compelling opportunity for both manufacturers and retailers.
Beauty Trends in India
The rising popularity of products with active beauty ingredients are reshaping the Skin Care category in India. Explore emerging trends as consumers are increasingly prioritizing efficacy and transparency, driving demand for ingredient-led skin care solutions.
Consumer Behavior
gfknewron Consumer
With tools like Audience Profiler for precise targeting and Lost Shoppers insights to win back churned customers, gfknewron helps Tech & Durables brands make smarter decisions and stay ahead in a competitive market.
NIQ Consumer Life Report
The Consumer Life Roper Reports Worldwide global annual survey is the longest-running study projecting how life evolves across 40 global markets. Discover how businesses can leverage these insights to tailor their strategies and capture new growth opportunities.
Small & Medium Business
SMB Playbook
Gain expert insights for emerging brands and beyond. Subscribe to this report to learn more about how small and medium-size (SMB) Indian businesses are dealing with today’s challenges—and how they can manage future risks.
The Rise of Local Beverage Brands
From smart price plays and impulse-friendly pack sizes to state-focused rollouts, local brands are redefining how the NARTD segment grows. Decode what’s driving consumer shifts and optimize your next move with powerful data-driven insights.
Media
Smarter Media Investment
Do you know which marketing investments deliver the highest ROI? Make your media investments count and increase ROI by up to 20%. NIQ Marketing Mix Modeling enables you to demonstrate the strength of your commercial impact and obtain the breadth, depth, and balance you need to measure and optimize impact.
Find your next growth opportunity
Explore NIQ’s Thought Leadership reports—your gateway to winning strategy and stronger outcomes. From high-level macro insights to deep-dive category trends, we’ve got you covered with actionable intelligence to fuel your next move.
