Unlock actionable insights and stay ahead in a competitive market.
Successful brands and retailers understand the big picture, from challenges and opportunities to the next big move. As the world’s largest consumer intelligence provider, we power your big-picture growth with a clear, Full View™ of the market.
With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll gain valuable market analysis to understand trends and pinpoint exactly where your market share growth is coming from today and where to find new opportunities tomorrow.
Unlock the full potential of your business with NIQ’s comprehensive suite of Thought Leadership Reports. This is your gateway to dive deep into market trends, gain line of sight into who your consumers are, the way they shop, what they buy, and why—all so you can better anticipate shifts in demand and deliver the right products the right customers, through the right channels, at the right moment.
Featured Insight Reports available for purchase to power your next strategic move.
India’s Premium Leap & Rise of Luxury
NIQ unveils how high consumer focus takes Premium to a new high in FMCG and Tech & Consumer Durables. Explore the key themes & insights driving premiumization trends in India.
Beauty Trends in India
The rising popularity of products with active beauty ingredients are reshaping the skincare category in India. Explore emerging trends as consumers are increasingly prioritizing efficacy and transparency, driving demand for ingredient-led skincare solutions.
Snacking habits – From mindless to mindful?
Uncover the trends shaping the future of snacking and leverage them to drive your brand’s success. Gain insights into how your brand can align its strategies to meet the needs of today’s health-conscious Indian consumer.
Five Must Do’s to Ride Modern Trade Momentum
Discover how manufacturers and retailers can engage urban shoppers—41% of whom find products online but make their purchases in-store. Explore how Modern Trade remains vital for driving growth across FMCG and Tech & Durables, and discover strategies to stay ahead in this competitive landscape.
NIQ FMCG Quarterly Snapshot
The report offers a concise view of India’s FMCG performance, with analysis across key categories, retail channels, and population strata. Ideal for brands and retailers, this report helps you stay informed, uncover quarterly themes, and adapt strategies with agility—ensuring you never miss the pulse of the FMCG landscape.
GenZ & Male grooming
Decode the rise of GenZ male beauty in India. GenZ – a generation which is fluid, dynamic, not boxed-in and looking for personalization and more. Explore what it means for beauty and grooming industry in India.
NIQ Retail Pulse
An annual syndicated survey-based report that leverages over a decade of trended data to deliver in-depth insights into the evolving retail landscape, store equity and shopper trends. Decode evolving shopper behavior and store performance to forge retention and conversion.
NIQ Consumer Life Report
The Consumer Life Roper Reports Worldwide global annual survey is the longest-running study projecting how life evolves across 40 global Markets. Discover how businesses can leverage these insights to tailor their strategies and capture new growth opportunities.
Smarter Media Investment
Do you know which marketing investments deliver the highest ROI? Make your media investments count and increase ROI by up to 20%. NIQ Marketing Mix Modeling enables you to demonstrate the strength of your commercial impact, and obtain the breadth, depth and balance you need to measure and optimize impact.
SMB Playbook
Gain expert insights for emerging brands and beyond. Subscribe to the report to learn more about how Small and Medium-Sized Indian businesses are dealing with today’s challenges and how they can manage future risks.
Emerging trends in Online Festive categories
NIQ unveils the growing salience of the Online channel during the festive season. The report highlights the key trends & insights driving Online channel growth across metros.
The Digital Makeover: e-Beauty trends in India
NIQ showcases the growing significance of India’s online channel for beauty industry. The report highlights the evolution of Luxe beauty in the digital landscape.
Urban Hit-list: Next Avenues of Urban Growth Centers
Get granular insights at the town level—including number of households, population, FMCG sales, and store presence—to help prioritize your next market expansion. With state-wise rank ordering, Urban Hitlist is your go-to tool for smarter urban targeting and strategic decision-making.
Village Hit List: Optimizing Reach in Hinterland
Unlock the Potential of Rural India with NIQ’s Village Hit List. While Rural India is promising Pop Strata, but it is also challenging driven by tremendous heterogeneity. With NIQ, evaluate priority states for rural expansion and power your GTM strategy now!
gfknewron Consumer
With tools like Audience Profiler for precise targeting and Lost Shoppers insights to win back churned customers, gfknewron helps tech and durables brands make smarter decisions and stay ahead in a competitive market.
Find your next growth opportunity
Explore NIQ’s Thought Leadership Reports—your gateway to winning strategy and stronger outcomes. From high-level macro insights to deep-dive category trends, we’ve got you covered with actionable intelligence to fuel your next move.
