Have you heard? NIQ and GfK are now one website. Learn more

Reach the right audience with gfknewron Consumer for Retail

Steer purchase decisions

Assess consumer journey to drive sales and new opportunities

Unlock your full potential

Decode your market performance and consumer perceptions to forge powerful strategies for retention and conversion

Enhance retail strategies

Maximize category growth by using shopper insights for enhanced collaboration with your supplier

Target relevant shopper audiences

Benchmark performance to optimize positioning and align with your consumers’ needs

66%

of consumers expect businesses to know their expectations

source: Salesforce

$65 million

additional net income from a 10% increase in data accessibility

source: Forrester

20x

more likely to acquire new customers if you’re a data-driven business

source: McKinsey Global Institute

Woman shopping in a supermarket

gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Translate data into action with the Full View™ for retail

Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.

Our latest insights