The rise in experience-led venues reflects a shift in consumer behaviour towards event-driven visits, with weekly visitation levels increasing and establishing a significant market niche.
The report examines engagement with Third Space venues, detailing competitive socialising, event spaces, festivals, and stadia.
It analyses factors driving consumers to these venues, visitor demographics, and insights from a sample of 4,000 consumers, along with aggregated volume data.
Drinks brands, suppliers, and hospitality venues can use these insights to develop strategies, understand engagement, preferred drink choices, spending behaviours, occasion impacts and much more.
For more information on the report and how it can support you, download the information pack below.
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