Identify micro-markets that matter with precision insights to scale smarter and faster
India’s urban landscape is evolving rapidly, but not all cities are growing equally. As the focus shifts beyond metros and Tier 1 cities, Middle India is emerging as a powerful engine for consumption—yet remains vastly under-mapped. Are your strategies aligned with this transformation?
As digital adoption grows and incomes rise across Middle India, new urban clusters are rewriting the rules of growth. Understanding these shifts is essential for portfolio prioritization, retail expansion, and media investment planning.
NIQ’s Urban Hitlist helps brands decode untapped urban markets with town-level granularity. With visibility into over 8,000 towns in India, the report uncovers where household income, retail presence, and sales in Fast Moving Consumer Goods (FMCG) or Consumer Durables are accelerating—and why. It’s time to move beyond broad segmentation and get laser-focused on the next wave of high-growth towns.
Inside the report
- Towns with the highest market velocity and retail potential
- Emerging trade hubs in lower-tier urban centers
- Where organized retail is accelerating post-pandemic
- State- and zone-wise consumption shifts
- How urban shopper behavior differs from metro patterns
Find your next growth opportunity
Get granular insights at the town level—including number of households, population, FMCG sales, and store presence—to help prioritize your next market expansion.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
