Agentic Commerce India 2026
Understanding Consumers’ Attitudes & Behaviors in Using AI Tools and Agents for Shopping
Syndicated Insights Solution | India | August 2026
About This Report
AI is rapidly transforming how consumers discover, evaluate and purchase products. As platforms such as ChatGPT, Gemini, retailer AI solutions, and other generative AI platforms
become part of the shopping journey, brands face a new challenge: understanding how AI is influencing consumer choice.
Based on a recent August 2026 study across India’s top 8 metros, this report explores how shoppers are using AI across 16 categories and reveals the growing role of AI in shaping product discovery, brand consideration and purchase decisions.
Why This Report Matters
- 92% of consumers have already used AI while shopping.
- 96% are open to using AI-powered shopping tools.
- AI is becoming a powerful driver of brand discovery and consideration.
- Consumers are increasingly using AI to find deals, compare products, evaluate reviews and discover new brands.
- Most shoppers are willing to consider AI recommendations, creating opportunities for challenger brands.
Headline Findings
92%
Used AI for Shopping
96%
Consider AI Shopping
79%
ChatGPT Usage
72%
Gemini Usage
- Understand how AI is reshaping the path to purchase in your category.
- Understand the triggers that drive switching to AI-recommended brands.
- Identify which AI platforms are emerging as new commerce gateways.
- Leverage these insights to build future-ready marketing, e-commerce and shopper strategies
Understand how AI is transforming product discovery, brand consideration and purchase decisions across India’s shopping ecosystem, and identify the strategies your brand needs to win in the next era of commerce.
Who Should Buy This Report?
- Marketing Leaders
- E-commerce & Digital Commerce Teams
- Shopper Marketing Teams
- Consumer Insights & Strategy Leaders
- Category & Brand Managers
- Retail & Marketplace Partnerships Teams
Agentic Commerce India 2026
Understanding Consumers’ Attitudes & Behaviors in Using AI Tools and Agents for Shopping
