Best Home & Living Brand 2026

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help consumers transform their homes into spaces of comfort, harmony, and everyday wellbeing. The awarded brands have a real impact on quality of life, offering solutions that combine aesthetics, functionality, and comfort, and enabling people to create interiors tailored to their lifestyle and individual needs.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to understand how people live and use their homes, and to deliver functional, well-designed, and comfortable solutions that enhance everyday living and quality of life.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.