Best Marketing Communication Brand – Poland 2026

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that communicate in a clear, memorable and consistent way, standing out in an environment saturated with messages. The awarded brands build strong recognition through a distinctive idea, an appropriate tone of voice and the consistent use of powerful brand assets. Their communication goes beyond one-off campaigns, creating lasting meaning, emotional impact and a clear brand identity over time.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection and market performance:

• Competence: the brand’s ability to build recognition and meaning through clear, consistent and distinctive communication that is noticed, understood and remembered over the long term.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.