Best Polish Brand 2026

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands of Polish origin that prove that “made in Poland” is today synonymous with quality, modernity, and ambition that reaches beyond the local market. These are brands that successfully compete in an increasingly demanding Polish marketplace, while at the same time inspiring genuine pride among consumers and serving as a showcase for Polish entrepreneurship.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: reflects the brand’s quality, modernity, and ambition, as well as its ability to innovate, respond to market trends, and build relevance across generations, rooted in its Polish origin and with the potential to succeed beyond the local market.
• Share of Soul: reflects the emotional perception of the brand among consumers.
• Share of Wallet: reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.