Best Retail Experience Brand – Poland 2026

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises retailers that create shopping experiences truly aligned with the needs of today’s consumers. The awarded brands deliver efficient, comfortable, and consistent journeys across channels, combining functional digital solutions, high service standards, and well-organised retail spaces. In a highly competitive and dynamic market, they prove that a well-designed shopping experience can be a key differentiator.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to design a seamless, efficient, and customer-centric shopping experience across channels, combining functional solutions, high-quality service, and loyalty programmes that reward and engage customers.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Preferences: Reflects the brand’s market position.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.