Win with Desserts
An in‑depth guide to Out‑of‑Home desserts, delivering inspiration across innovative, premium, and authentic offerings to enhance your product portfolio
With key insights to support:
Sales & Commercial
Category & Insight
Innovation & NPD
C-Suite
Topics included:
| Who is the Dessert Consumer?
| Innovative Desserts
| Premium Desserts
| Authentic Desserts
Unpick the most common problems within the desserts industry
Understand the Out-Of-Home Desserts Consumer: Deep dive into how often consumers eat desserts when out, investigate influential factors and cross-examine consumer groups to fine tune your targeting
Gain a bird’s eye view of the desserts category: Understand share of consumption the total opportunity for 20+dessert categories and how that differentiates by demographic splits
Explore opportunities within innovative, premium and authentic desserts: Explore current engagement in these spaces, forecast future behavioural changes and explore key drivers to ensure you stand out from a saturated market
Inform a winning desserts strategy: Turn insights into action to strengthen your offering, outpace the competition, and lead the market with confidence
Ready to win in desserts?
NIQ’s Food Insights 2026 report series provides a comprehensive guide to key trends in out-of-home eating, it includes insights into consumers’ latest preferences, and deep dives into hot topics including technology, sustainability, plant-based eating and more.
Download more information about the Desserts Spotlight Report 2026.
Explore more reports in the British Out-Of-Home Food Insights Series:
