Nearly 7 in 10 Indian consumers visit restaurants, cafés, and bars at least once a quarter. Many do so weekly. On-premise is no longer a nice-to-have channel for beverage brands – it is where occasions are formed, where premiums are justified, and where brand preference is built before it shows up in retail data.
Most brands are working with an incomplete picture of this channel. This report changes that.
What you will find inside:
- Which occasions – food-led, drink-led, and event-led – actually drive spend, and how they differ across venue types
- Where premiumization is real and where it is aspirational – and what that means for portfolio and pricing decisions
- How channel dynamics differ across restaurants, bars, and cafés, and why a single on-premise strategy rarely works across all three
- The outsized influence of bartenders and in-venue staff on consumer choice – and how to activate it
- What frequency, experimentation, and occasion-based targeting look like in practice for brands winning in this market
Backed by NIQ’s proprietary consumer research across India’s on-premises landscape, this report gives brand and channel leaders the evidence to make smarter decisions – on where to invest, which occasions to own, and how to build presence in a channel that is reshaping India’s beverage industry.
