Solution
At the NIQ 2024 pitch slam competition, “COCOPRO” emerged as the champion, which came with a valuable prize – access to NIQ retail measurement data worth 600,000 yuan. Allan, the founder of “COCOPRO,” had a long-standing familiarity with NielsenIQ and a strong belief in data-driven decision-making. He recognized the potential of leveraging this prize to gain deep insights into market trends, pricing strategies, consumer purchasing behavior, and distribution networks across different markets.
Post-competition, “COCOPRO” utilized NIQ RMS data to inform their strategic decisions and enhance their market presence. The data-driven approach allowed the brand to identify market opportunities, differentiate their packaging, maintain core customer loyalty, and explore new markets and channels. Additionally, inspired by NielsenIQ’s data showcasing rapid growth in tea drinks, fruit juices, and other healthy beverages, “COCOPRO” ventured into a new product line called the “Super Life Series.”
Key Insights
By tapping into the Connect Express Pro data platform, “COCOPRO” gained key insights that shaped their business strategies and innovations:
Market Trends and Opportunities
The data highlighted emerging trends and consumer preferences, guiding “COCOPRO” to explore new product lines and positioning.
Pricing Strategies
Insights into pricing strategies of competitors and the overall market helped “COCOPRO” develop competitive pricing that appealed to consumers without compromising profit margins.
Distribution Networks
Data on distribution channels and networks revealed opportunities for expansion, helping “COCOPRO” reach new customers and markets.
Results
The data-driven approach facilitated by the Connect Express Pro data platform led to several remarkable outcomes for “COCOPRO”:
- Enhanced Market Presence: With data-informed strategies, “COCOPRO” was able to strengthen its market position and differentiate itself from competitors.
- Product Launch Success: COCOPRO’s “Super Life Series” achieved strong market performance following its March 2025 launch, surpassing 1 million units sold. The health-focused product line successfully capitalized on emerging beverage trends while demonstrating the brand’s innovation capabilities
- Increased Competitiveness: By leveraging data insights, “COCOPRO” was able to navigate market challenges more effectively, identify new opportunities, and maintain a competitive edge.
Conclusion
In conclusion, “COCOPRO”‘s success in leveraging NIQ’s data underscores the importance of data-driven decision-making in the competitive Chinese beverage market. With NielsenIQ’ s support, “COCOPRO” aims to continue its growth trajectory, using data insights to inform strategies and stay ahead of the competition.
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