- In today’s fast-moving e-commerce landscape, pricing decisions can make or break market share.
- For Samsung Spain, the challenge was clear: gain near real-time visibility into online prices to stay competitive and protect margins. With Online Price Monitoring (OPM), Samsung transformed its approach – moving from reactive adjustments to proactive, data-driven strategies.
Always-on insights for smarter pricing decisions
Why Pricing Agility Matters in Electronics
Consumer electronics is one of the most volatile categories in online retail. Prices fluctuate multiple times a day, driven by promotions, competitor moves, and seasonal demand. Brands that lack visibility risk losing margin, market share, and promotional effectiveness. For Samsung Spain, staying ahead meant embracing technology that could deliver clarity and control.
Goal & Challenge:
The Challenge: Navigating Dynamic Pricing
Samsung Spain faced a growing obstacle in an increasingly dynamic online retail environment: prices across retailers and marketplaces were changing multiple times a day, making it nearly impossible to maintain competitive positioning without constant monitoring.
The lack of accurate, daily visibility meant that pricing teams were often reacting too late to competitor moves, promotional shifts, and market fluctuations. This limited their ability to conduct elasticity studies, plan effective promotions, and align strategies across teams. Manual processes compounded the problem, consuming valuable time and resources while leaving room for errors.
For Samsung, the challenge wasn’t just about tracking prices – it was about gaining the agility and confidence to make smarter, faster decisions in a market where every second counts.
The Solution: Online Price Monitoring (OPM)
To overcome these challenges, Samsung adopted Online Price Monitoring (OPM) as its daily intelligence tool. OPM provided a centralized platform that delivered always-on visibility into SKU-level pricing across multiple channels. With customizable alerts, Samsung’s teams could instantly detect unauthorized discounts or critical price changes, ensuring compliance and competitive positioning.
The solution also offers historical and near real-time data, and an integration with the POS Hitlist, enabling focus on high-impact SKUs, without the manual effort of mapping datasets, while powering advanced forecasting and elasticity analysis
By integrating these insights into their workflows, Samsung empowered teams to make informed decisions quickly and confidently. OPM didn’t just streamline processes – it transformed pricing from a reactive task into a strategic advantage. e
The Impact: From Reactive to Predictive
The implementation of OPM marked a turning point for Samsung Spain. The brand shifted from reactive tactics to predictive pricing strategies, allowing teams to anticipate market changes rather than chase them.
Decision-making accelerated thanks to near real-time alerts, and promotional execution improved as compliance monitoring became effortless. Manual tasks were significantly reduced, freeing up resources for strategic initiatives that drive growth.
This transformation wasn’t just operational – it was cultural. Pricing intelligence became a core capability, enabling Samsung to stay ahead in one of the most competitive markets in the world.
“The OPM tool is very useful for analyzing, among other things, how competitor prices evolve, and, above all, it helps us predict what prices competitors might have at a given time based on the prices they had in previous years and current discounts.”
Javier Fernandez, Business Intelligence, Samsung Spain
Key Takeaways
1
Visibility drives agility: Daily price monitoring enables smarter, faster decisions.
2
Data-backed forecasting: Historical trends + near real-time alerts = proactive strategy.
3
Cross-team alignment: Pricing, sales, and GTM teams work from one source of truth.
“This tool, along with the POS reports you share with us, also helps us create price elasticity studies, as well as customer-specific price analyses, helping us better understand the market and its evolution”
Javier Fernandez, Business Intelligence, Samsung Spain
Samsung Spain’s journey highlights the critical role of pricing intelligence in today’s fast-paced tech environment. By adopting Online Price Monitoring (OPM), the brand moved from reactive adjustments to proactive strategies, gaining near real-time visibility, predictive insights, and cross-team alignment.
This transformation enabled faster decision-making, improved promotional execution, and reduced manual work – ultimately turning pricing complexity into a competitive advantage. For any brand navigating dynamic markets, the lesson is clear: investing in actionable data and automation is the key to staying ahead.
Ready to Stay Ahead?
Discover how OPM can help your brand turn pricing complexity into competitive advantage.
