Before the shift
Before using the Omnishopper Create solution, Morrisons utilised NIQ Brandbank’s traditional sample capture method for at least 95% of their range portfolio and then leveraged a combination of house marketing images and images direct from suppliers as well as utilising NIQ Brandbank’s shop and shoot service.
Whilst Morrisons were happy with this approach, this process was very reliant on supplier engagement and cooperation to send samples and approve content ahead of the online launch dates.
“The Omnishopper Create solution saves our suppliers more than £200 by removing the need to send physical samples. The quality of image content from CGI technology matches and in some cases even exceeds the quality from the traditional process.”
Jason Causer
Online Manager – Webshop Merchandising, Morrisons
Why Morrisons Chose Omnishopper Create
One of the main reasons Morrisons decided to opt for NIQ Brandbank’s Omnishopper Create solution is to save time, removing the need for suppliers to send in samples, ensuring all products would be ready for the product launch and eliminating the risk of a delayed launch.
Morrisons also opted for the solution as the quality of image content matches the quality from the traditional process, and in some cases even exceeds it.
Commercial Wins for Morrisons and Their partners
It was important for Morrisons that not only was this new solution a benefit to them but also for their suppliers. Firstly, the Omnishopper Create solution provides commercial benefits to both as there is more chance of a line landing on time going through this process.
But most importantly, the overall cost to the supplier is reduced as they no longer have to pay for samples to be delivered to NIQ Brandbank, which on average can be upwards of £200 at times.
Interested in CGI Content Creation?
Speak to our expert team today to find out how CGI Content Creation can save your business time and money when sourcing product content.
