Highlights from the NIQ Pitch Slam Spain Grand Final
Josetxo Gómez Calvo on How NIQ Discover Drives Growth
Solution
At the NIQ Founders Pitch Slam Spain 2025, Mexiqalia claimed the top spot, earning a one-year subscription to NIQ category data, a concept test with NIQ BASES, and a sales forecast for its next launch.
Josetxo recalls:
“Discover has become a daily work tool, both for internal planning and for client presentations. We can’t live without it now.”
After the competition, Mexiqalia leveraged NIQ Discover to reshape its approach:
Targeting Distribution Channels
Granular data by SKU and retail chain allowed Mexiqalia to present KPIs like sales velocity per store, which captured retailer attention: “You’re not showing a generic report—you’re presenting very specific data that makes them pay attention.”
Understanding Market Dynamics
“To know what’s trending, who your consumers are, and what competitors are doing, having a tool like Discover lets you move forward much faster.”
Optimizing Pricing
Competitive pricing strategies were developed using real market benchmarks, ensuring profitability without losing appeal.
Key Insights
Through NIQ Discover, Mexiqalia gained:
Detailed, SKU-level data across supermarkets, hypermarkets, and e-commerce.
Fresh market updates every four weeks, enabling decisions based on real trends.
Retail-focused KPIs that differentiate presentations and open doors for negotiations.
Results
The data-driven approach delivered tangible benefits:
- Greater Market Visibility
Mexiqalia strengthened its position and secured meetings with major retailers. - Better Negotiation Outcomes
Presenting actionable KPIs helped gain attention and credibility. - Strategic Confidence
Avoiding costly mistakes and focusing on high-potential opportunities accelerated growth.
Josetxo sums it up:
“For us, getting retailers to listen is already a success. Now it’s time to execute and monetize.”
Conclusion
Mexiqalia’s journey shows how data can empower emerging brands to compete and grow. With NIQ’s support, Mexiqalia is ready to scale its innovative product line and thrive in a dynamic market.
Discover more success stories at niq.com and join the conversation on LinkedIn!
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