Success Story
How Haleon Romania Transformed E-Commerce Visibility Into Actionable Growth
Discover how Haleon Romania partnered with NIQ Brandbank to gain greater visibility across the digital shelf, transform e-commerce data into actionable insights, and strengthen online performance across leading retailers.
A Partnership Built on Visibility, Insights & Action
As online retail became increasingly important, Haleon Romania needed a better way to monitor product availability, understand performance across multiple retailers, and turn large volumes of e-commerce data into practical business decisions. Through NIQ Digital Shelf Lite, the team gained a clearer view of digital shelf performance, stronger execution visibility, and faster access to optimization opportunities.These challenges could potentially impact both internal workflows and the end-user experience, making it harder to deliver a seamless and reliable digital storefront.
The Challenge
Haleon Romania faced several common e-commerce challenges:
Key elements of the solution included:
- Limited visibility across multiple online retailers
- Difficulty monitoring product availability consistently
- Large volumes of data with limited actionable insights
- Challenges prioritizing optimization opportunities
The Solution
- Using NIQ Digital Shelf Lite, Haleon Romania was able to:
- Monitor product availability from a single source of truth
- Track digital shelf execution across key retailers
- Identify performance gaps more quickly
- Generate actionable recommendations from e-commerce data
The Impact
The partnership enabled teams to:
Key elements of the solution included:
- Make more informed business decisions
- Improve digital shelf execution
- Strengthen collaboration between commercial and e-commerce teams
- Move from reporting performance to actively improving it
“In a constantly evolving digital environment, access to relevant and actionable data is essential. Through Digital Shelf Lite, we gain access to relevant insights and a clear view of product availability and execution levels across leading online retailers. For us, NIQ Brandbank is more than a data provider—it is a trusted partner that contributes to strengthening our digital presence”.
“For us, NIQ Brandbank is more than a data provider—it is a trusted partner that contributes to strengthening our digital presence.”— Haleon Romania
Single Source of Truth
Implementation delivered to a standard that exceeded expectations.
Digital Shelf Visibility
Improved speed from insight to commercial decision-making.
Actionable Insights
Shared platform drives ongoing engagement and stronger partnerships.
Strategic Partnership
Data-driven planning with measurable commercial and operational outcomes.
Building the Future of Digital Commerce
As the digital commerce landscape evolves, Haleon Romania continues to rely on NIQ Brandbank to monitor execution, respond quickly to changing performance, and strengthen its digital shelf presence. The partnership combines technology, expertise, and strategic guidance to support long-term growth.
Ready to Improve Your Digital Shelf Performance?
See how NIQ Brandbank can help your business gain visibility, identify opportunities, and drive measurable e-commerce growth.
