Full case study
Why Market Agility Matters in Global Expansion
Global consumer markets are dynamic and fragmented. Preferences vary drastically across regions, and competitive pressure demands precise pricing and feature positioning. Without granular insights, brands risk costly missteps.
Hisense needed a partner to provide consistent, actionable intelligence across categories and geographies.
The Challenge: Navigating Market Fragmentation
Expanding into new markets required crystal‑clear visibility, yet Hisense initially faced several barriers. Limited visibility into regional demand made it difficult to determine where to invest and how to localize product mixes.
Consumer insights were fragmented, with preferences varying drastically between regions – for example, Germany versus Latin America.
Competitive pressure added complexity, as winning shelf space and market share demanded precise pricing and feature positioning.
On top of this, decision-making needed to accelerate to avoid costly missteps when entering unfamiliar markets.
To overcome these challenges, Hisense needed a partner capable of delivering consistent, granular, and global coverage to guide strategic decisions across product categories and regions.
“For Hisense, our partnership with NIQ is far more than access to market data – it’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.”
Jerry Liu, Chairman of Hisense VIDAA
From Measurement to Momentum
The partnership with NielsenIQ became the intelligence engine behind Hisense’s global success, enabling rapid adaptation across more than 12 categories and 20 key markets.
Grounded in real‑time market intelligence, Hisense expanded confidently across regions, strengthened its competitiveness, and unlocked substantial revenue gains.
By transforming insights into action, Hisense accelerated from measurement to momentum – achieving a stronger market position and faster, smarter strategic decision-making.
12+ Categories
Enabled through global insight integration.
20 Key Markets
Powered by real-time competitive and sales intelligence.
+38% YoY Value Growth
Western Europe TV Category — 2024.
+18% CAGR
Overseas Revenue — 2015 to 2024.
“This is a genuine, data-driven collaboration: NIQ doesn’t just provide numbers, they become an extension of our team, helping us turn complexity into clarity. Together, we’re making Hisense’s smart technology accessible and beneficial to everyone, everywhere.”
Jerry Liu, Chairman of Hisense VIDAA
As Hisense continues scaling globally, the partnership with NIQ is entering a new chapter, one defined by AI-driven foresight, sustainability-led innovation, and deeper expansion into high-growth markets.
➤ Sustainability insights that shape innovation, and expansion into emerging growth markets
➤ Leveraging NIQ’s AI‑powered foresight to anticipate consumer trends, drive smarter product innovation, and enable faster, automated decision‑making across the business
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