Success Story
How Pick n Pay Turned Supplier Collaboration into a Competitive Advantage
Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers, suppliers, and shoppers alike.
The challenge
From internal platform to proven partnership
For several years, Pick n Pay pursued an ambitious in-house approach to insight sharing. The intent was clear: give both commercial teams and supplier partners access to meaningful data. But without the infrastructure and specialist expertise to scale, adoption remained limited and the platform fell short of the business’s ambitions.
Recognizing this gap, Pick n Pay issued a formal RFP to identify a partner that could deliver not just technology, but a complete solution, one grounded in retail expertise and built for long-term, scalable collaboration.
“NIQ stood out for the strength of their Activate platform, their retail expertise, and the way they showed up as a partner from day one.”
Vincent Viviers, Executive Innovation & Digital Transformation, Pick n Pay
The Right Platform, at the Right Moment
What differentiated NIQ was the combination of best-practice retail expertise, strong delivery capabilities, a clear commercial understanding, and most importantly, a true partnership mindset. Pick n Pay felt confident that NIQ wasn’t just implementing a system but was genuinely invested in their success.
NIQ Activate serves as the single shared platform underpinning Pick n Pay’s entire supplier collaboration program, from defining and assembling supplier audiences, to planning and deploying the program, to measuring business impact.
On Time & On Budget
Implementation delivered to a standard that exceeded expectations.
Faster Insight to Action
Improved speed from insight to commercial decision-making.
Stronger Supplier Relations
Shared platform drives ongoing engagement and stronger partnerships.
Commercial Growth
Data-driven planning with measurable commercial and operational outcomes.
An Established Capability for Long-Term Growth
Today, Activate is a core part of Pick n Pay’s data and insights environment. It has improved the speed from insight to action, strengthened supplier relationships, and made commercial conversations more informed and productive.
For suppliers, NIQ Activate has become the shared source of truth, enabling more focused, forward-looking conversations and faster, insight-driven decisions across the business. NIQ has proven to be a trusted partner in supporting Pick n Pay’s growth journey and Activate is now an established capability within their broader digital and data strategy.
“Today, Activate is a core part of our data and insights environment. It improved the speed from insight to action, strengthened supplier relationships, and made commercial conversations more informed and productive. NIQ has proven to be a trusted partner in supporting Pick n Pay’s growth journey and Activate is now an established capability within our broader digital and data strategy.”
Vincent Viviers, Executive Innovation & Digital Transformation, Pick n Pay
Take the Next Step
Ready to Turn Your Data into a Competitive Advantage?
Discover how NIQ Activate can transform your supplier collaboration and drive measurable commercial outcomes for your retail business.
NIQ for retail
Uncover the Factors Driving Repeat Purchases
Pick n Pay’s story is one example of what’s possible when retailers put data at the heart of every decision. NIQ’s retail solutions help you identify the products keeping customers coming back, refine your commercial strategy, and build the supplier relationships that fuel long-term growth.
- Understand what drives shopper loyalty and basket growth
- Strengthen supplier collaboration with a shared source of truth
- Move faster from insight to action across your commercial teams
- Measure what’s working and scale it with confidence
