NIQ is proud to be a longstanding innovation partner to Reckitt Plc. We recently sat down with Dr. Elaine Rodrigo, Chief Insights Officer, to reflect on our enduring collaboration and explore how NIQ’s BASES AI Screener is helping Reckitt bring impactful new innovations to consumers faster than ever before.
About Reckitt
Reckitt is a global leader in health, hygiene, and nutrition, trusted by millions of households for brands such as Dettol, Lysol, Finish, Durex, Nurofen, Gaviscon, and Enfamil. Headquartered in the UK, the company operates in more than 190 countries and focuses on delivering science backed products that support cleaner, healthier living.
NIQ Celebrates Over 20 Years of Supporting Reckitt As A Customer-Centric Innovator
We discuss how the NIQ-Reckitt relationship goes back 22 years and how we have been a committed partner in addressing challenges and business questions during that time.
Dr. Rodrigo shares how Reckitt leverages consumer data to enable its customer-centric ambitions and how she promotes data-driven decision-making within the organization.
The AI Challenge: Getting Innovations To Market Faster
Dr. Rodrigo outlines how Reckitt’s AI journey supports its customer centric ambition and explains the decision to choose NielsenIQ’s BASES AI Screener for its superior data quality and reliable reflection of consumer values and preferences.
Integrating the BASES AI powered innovation validation tool allows Reckitt to assess new ideas faster, helping marketing teams move from insight to winning concepts in far less time. The BASES AI Screener enables early learning, rapid iteration, and faster optimization
“The whole idea of being innovative while putting consumers at the heart of what we do …[is] so that we can bring our best kind of solutions… to consumers.”
Dr. Elaine Rodrigo, Chief Insights Officer, Reckitt Plc
The NIQ Difference
Dr. Rodrigo discusses how NIQ’s AI solution offers unique advantages that other market offerings delivering synthetic respondents cannot: the NIQ BASES AI Screener incorporates not only fresh data updates of consumer preference, motivations and other ongoing data, but also incorporates NIQ’s Retail Management Sales data.
This ensures that Clients benefit from insights that are validated and reinforced by actual sales behavior. The data model powering NielsenIQ’s BASES AI Screener is continually being updated, refreshed with the latest in data ensuring that Clients have the most up-to-date insights at their fingertips.
Curious to learn more about how NielsenIQ’s BASES AI Screener can support your innovation ambitions?
