Scaling catalog quality across markets

As Uber Eats expanded globally, maintaining consistent, accurate, and complete product content became increasingly complex.

Key challenges included: 

• Managing fragmented product data across regions  

• Improving inconsistent categorization and taxonomy standards  

• Filling gaps in product image and content coverage  

• Managing growing operational pressure to maintain quality at scale 

These challenges could potentially impact both internal workflows and the end-user experience, making it harder to deliver a seamless and reliable digital storefront.

The Solution:

A partnership built on coverage, quality, and scale

Uber Eats partnered with NIQ Brandbank to standardize and enhance product content across markets, beginning in the UK and expanding to the US, Canada, and globally.  

Key elements of the solution included: 

• Comprehensive content coverage to close catalog gaps 

• High-quality product images and descriptions to improve shopper experience 

• Global taxonomy standardization to align categorization and reporting 

• Hands-on account management to support ongoing optimization 

NIQ Brandbank became a core part of Uber Eats’ data ecosystem, ensuring product information remains complete, consistent, and continuously updated. 

The Impact:  

Driving efficiency, consistency, and better experiences 

The partnership has delivered measurable improvements across multiple teams and markets: 

• Improved product completeness and consistency across regions 

• Highest content coverage achieved in the UK market 

• Operational efficiency 

• Reduced manual effort for catalog and operations teams 

• Streamlined workflows through standardized data 

• Stronger data standardization 

• Globally aligned taxonomy enabling consistent categorization 

• Improved usability of data for internal decision-making 

• Better customer experience 

• More accurate, complete, and engaging product listings 

• Increased trust and usability for end users 

Product content powered by NIQ Brandbank supports teams across catalog operations, marketing, partner support, and beyond.