Goal & Challenge:
The Challenge
“One of our key objectives in 2025 was improving how our brands and products appear on retailer dot.com sites, whilst also improving our search scores to help product discoverability for shoppers.”
The Solution
“During one of our quarterly reviews with the NIQ Brandbank team, our Account Manager discussed the Shopper Experience Platform Tool. We were really impressed with how simple and easy it was to use and how it could integrate into our existing go-to-market process with the brand teams.”
How has using the Shopper Experience Platform benefited your business?
“The Shopper Experience Platform has forced our internal marketing teams to reconsider what key product information shoppers require in a format that works through third-party sites vs our own.
As a business, we have also seen our share of search and placement across retailer sites improve.”
What have you learnt from using the Shopper Experience Platform?
“With all retailer algorithms working uniquely and some retailers not integrating all of the cells within theirdot.com sites, it has become very important to us as a brand to tailor our content based on the individual retailer sites.”
How can we help?
Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.
