Technology and Durables - Page 55 - NIQ

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The Science of Product Recommendations

The Power of Category-Level Churn Analysis

Developing a Winning Strategy for Digital Advertising in Retail

Map of the Month: FMCG share of brick-and-mortar retail turnover, Europe 2019

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5 ways to get your channel strategy ready for The New Normal

The new GfK website and what it means for our brand

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10 things we know about advertising and branding in this recession

Map of the Month: GfK Purchasing Power, Switzerland 2020

Recalibrated consumption dynamics in a COVID-19-altered world

Relative Relevance: Navigating the Long Tail

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How retailers can adapt to changing consumer behavior

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How city planners can influence urban mobility post-lockdown