Tech and Durables Retail

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High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

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The Digital Shopper Marketing Landscape – A Different Perspective

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Planning a personalization program? Start Here.

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From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

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Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

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Getting from Giving – Creating the Optimal Coupon Mix for Personalized Marketing

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Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper

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FMCG Retailer & Supplier Collaboration: The Road to Personalization Success

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Amazon is gunning for the FMCG Market: Are you ready for the data-wars?

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The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products

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360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis

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Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers