Tech and Durables Retail

Analysis

Connecting with Gen Z: The demographic science behind effective marketing

Commentary , Webinar

Black Friday 2024 Results

Analysis

Early lessons from Cyber Monday 2024

Education

Will AI-generated advertising disrupt the creative industry?  

Infographic

Map of the Month: GfK Purchasing Power for Sweets, Germany 2024

Commentary , Report

Blurring boundaries in 2025: The online-offline fusion in Tech & Durables retail 

Infographic

Map of the Month: GfK Retail Centrality, Germany 2024

Success Story

Jewson: Enhancing strategic and tactical planning

Analysis , Commentary , Report

Smart home outlook: The demand and price dynamics shaping the market into 2025

Success Story

Transform your customer strategy with data-driven enterprise segmentation 

Education

The Ultimate Guide to Omnichannel

Infographic

Map of the Month: GfK Purchasing Power, Europe 2024