Event description

It’s no secret that high-quality product detail pages (PDPs) are essential when convincing shoppers to purchase your brand’s products rather than a competitor’s, and this is especially true in a context where shoppers visit multiple digital touch points before buying. In fact, 58% of global shoppers would choose to not make an online purchase if there was not enough product information provided.

Watch the webinar to discover best-in-class benchmarks brands should use when optimizing their product pages and the correlation between product content and sales.

Topics include:

• Recent shifts in tech compliance, benchmarking, and automation
• The current ecommerce data ecosystem and how to manage the complexities
• Opportunities for automation and efficiency, from eretail media to supply chain
• And much more!