Overview

The full view of consumer behavior and a forward-looking approach to the economic volatility facing the FMCG industry will help both manufacturers and retailers to grow their categories and improve the margins by reducing supply chain and inventory costs. With the change in shopper behavior, it is ultimately important to appropriately reflect each channel’s and retailer’s shopper decision tree, create the applicable blocks and turn the strategy into an action plan. 

After all, we cannot buy what we cannot see, can we?

Amid these challenges, our NIQ experts offer exclusive cross-regional content in our On-Demand webinar as they discuss how to balance the assortment decisions with merchandising guidelines by assessing: 

• Industry challenges impacting assortment complexity   
• Perfect Portfolio to fuel your growth   
• Perfect Shelf to simplify range for retailers   
• Picture of Success – Panel discussion